Founder Anna Harrison said the decision to make the Brand Trust Score free reflects a broader shift in how marketing effectiveness should be measured and accessed. She argued that many businesses, particularly startups and small operators, lack the resources to properly understand why their marketing underperforms, despite having strong products or services.
Australia-based marketing diagnostics platform RAMMP has introduced a free artificial intelligence plug-in aimed at helping businesses detect weaknesses in their marketing campaigns before they are launched.
The new tool connects with AI assistants such as Claude and ChatGPT through a Model Context Protocol (MCP) connector, enabling users to run marketing diagnostics directly within their conversational AI interface. RAMMP says the system delivers real-time analysis of where customer trust may break down throughout the buying journey, offering early-stage insight into campaign performance risks.
The launch is positioned as a response to the traditionally high cost and complexity of marketing diagnostics, which often require specialised analytics teams and significant investment. The company argues that its plug-in removes these barriers by allowing businesses to access similar diagnostic capabilities at no cost via AI assistants.
At the core of the system is RAMMP’s Brand Trust Score, a proprietary metric built on six years of behavioural data drawn from more than 1,000 marketing diagnostics. The company claims the score measures how customer trust evolves across the purchase journey and will remain freely accessible through the plug-in.
Founder Anna Harrison said the decision to make the Brand Trust Score free reflects a broader shift in how marketing effectiveness should be measured and accessed. She argued that many businesses, particularly startups and small operators, lack the resources to properly understand why their marketing underperforms, despite having strong products or services..
She also criticised what she described as long-standing industry ambiguity around marketing performance measurement, saying that trust and decision-making should be more precisely quantified rather than left to interpretation. According to Harrison, the goal is to provide clearer visibility into where customers lose confidence during the buying process.
Under RAMMP’s model, the free tier provides access to the Brand Trust Score diagnostic and AI-generated recommendations for improving campaign effectiveness. Paid offerings expand on this with deeper multi-stage breakdowns of trust decline, ongoing monitoring across campaigns, and additional reporting tools designed for continuous optimisation.
The company also frames the MCP connector as part of a wider shift toward AI-driven marketing execution, where AI agents increasingly support or automate campaign planning and delivery. RAMMP says its system is designed to provide a measurable trust signal that can be used by these AI agents when making marketing decisions.
The platform enables functions such as generating trust scores, identifying marketing-related tasks within AI assistants, and triggering structured prompts for activities including competitive analysis, messaging refinement, homepage optimisation, and go-to-market planning.